Logo & Brand Development
Rethinking the company face, of course, began with a hard look at branding. To maintain touchpoints of continuity with their existing brand, we kept a similar colour palette, as well as italic lettering. But the logo took on an entirely new, intentionally clean, and strong, dynamic style—a look that represented their company well and that was easily recognizable in a broad range of applications. Adding the ampersand gave much greater clarity to the name’s readability, as did moving the Power Group type to a position visually after the T&T. The subtle electric bolt in the & represents the company’s roots and their expertise in power generation.
Stationery & Print
We also developed an entire suite of print collateral, per T&T's requirements, and per the guidelines we created as part of initial branding. These items included business cards, effective and informative sales brochures, presentation folders, employee letterheads and product manuals. We took care to select paper stocks that complimented the quality of their brand throughout.
Vehicles, Signage & Decals
T&T is also a company with a full fleet of vehicles on the road, as well as many installations of generator units. Both were readily available to extend the reach of the brand. We put these to work with clean, very recognizable decals that used consistent colour schemes. These needed to be weather-proof and resilient in outside elements.
Trade Show Elements
T&T also strengthened their tradeshow presence with captivating booth graphics that caught potential customers attention and communicated their essential message effectively. A curved fabric tension backdrop with powerful graphics and a branded podium for a customer connect point combined as the key elements of this new booth.